Privacy Policy

Your privacy is very important to us. We have created this Policy for you to understand what information we collect, how we use it and how we disclose is. Hagerty Motorsports, LLC owns and operates the RaceHero® website and application. This policy applies to the Hagerty Motorsports, LLC RaceHero® (“We”, “Us”, “RaceHero”) website and application.

European Privacy, International Data Transfers, EU-US Privacy Shield

Hagerty Motorsports participates in the EU-US Privacy Shield Framework (“Privacy Shield”), and has self-certified with the Department of Commerce that we follow the Privacy Shield Principles. Hagerty Motorsports is committed to applying the Privacy Shield Principles to all personal information received from the European Economic Area (“EEA”). To learn more about the Privacy Shield, visit the U.S. Department of Commerce’s Privacy Shield Information. To see how Hagerty treats personal information from the EEA, please see our Privacy Shield Notice. If you have an unresolved privacy or data use concern, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Hagerty Motorsports, LLC is the data controller of your Personal Data. If you are from Europe, you can contact our European representative by email at

Minors Under 16

If you are under 16 and want to create an account with Us or use the Services, then your parent or legal guardian must create the account for you. If we learn we have collected or received Personal Data from a somebody under 16 without parental consent, we will delete that information. If you believe we might have any information from a child under 16 without parental consent, please contact us at

Information that We Collect

RaceHero respects your privacy. We only collect information we need to do our jobs or do them better. We do not knowingly collect any special or sensitive categories of information. Sensitive information is information that could significantly harm you financially or otherwise if it is inappropriately access or disclosed. We do collect:

  • Contact Information
  • Website traffic analytics

We collect certain information about you indirectly while on our website to customize your experience and to improve our website. This is covered in more detail in the Analytics Section below.

How We Use Your Information

We use the information we collect:

  • to personalize your account;
  • to customize our services;
  • to allow our customer service representatives to contact you when necessary;
  • to analyze our website traffic and improve our performance or products;
  • to send you the content that you requested; or
  • to market new products or events that you might be interested in
Disclosure of Information

RaceHero's policy is to not to release any personally identifying information about you without your consent unless we are required to. In most cases, information will be released only in a grouped and deidentified basis to analyze user trends and improve our product. We will also disclose information:

  • to carry out our obligations to you;
  • to offer you additional products and services from us;
  • comply with the law;
  • to enforce the terms and conditions of this Agreement; or
  • to lawfully protect our rights or your rights.

A cookie is a piece of data stored on the user’s computer when you visit a website. Cookies are used on our site to enhance and simplify your visit. We use cookies to gather information on your preferences to provide you with a more custom experience. For example, we send a cookie whenever an application has been started. This allows the you to access this application upon future visits.

You can block the use of these cookies by adjusting your mobile device’s settings. If you reject a cookie, you may still use our website but will not have access to these enhancements. For more information on cookies, please see our International Cookie Statement.

Website Analytics

We may use web analysis tools that are built into the RaceHero web site to measure and collect anonymous session information. We have enabled Google Analytics, MixPanel and New Relic to assist us with collecting various pieces of demographic information. Specifically, we have enabled geographic and general website movement pattern features. You can opt out of these analytics features that we use by utilizing Google's currently available opt-outs.

Contacting You

By registering with our service, you are giving us permission to send you information about your account and our services from time to time or when you request information. We also provide a number of opt-in mailing lists such as our monthly calendar of event listings that you may elect to receive. We may include promotional material in these correspondences, but we will never sell, trade or otherwise make available your information to a third party without consent via an opt-in request, except in the event you make a purchase that requires fulfillment from a third party.

Your California Privacy Rights

We only share personal information with third parties to fulfill our obligations to you or for us to market directly to you if you either specifically opt-in or have the opportunity to opt-out and elect not to opt-out of that sharing.

You have the right to:

  • be notified what data is collected from you and how it is used;
  • request to access and correct the personal data we have from you;
  • request to have the personal data deleted;
  • to get equal services and prices even if you opt-out of personal information sharing;
  • opt out of any unnecessary information sharing.

To request any of your legal rights, please contact us at

Like many other websites and online services, we do not currently do not change anything when we receive Do Not Track signals because there is no clear understanding among industry participants as what "Do Not Track" means. To find out more about "Do Not Track," you may wish to contact us at

Changes to Our Privacy Policy

Our Privacy Policy may change from time to time as we continue to evaluate it against new technologies, regulations, and business practices. We will not reduce any of your rights without notifying you. We will also keep prior versions of this Privacy Policy in an archive for your review.

Contact Us

If you have any questions about this privacy policy, the practices of this site, or your dealings with Hagerty Motorsports, simply contact us at